Projects

Launching the Chartered Alternative Investment Association (CAIA)

By June 7, 2017 No Comments

Jim developed the inaugural marketing plan and supporting efforts for the CAIA Program.

During a previous period operating a marketing/communications firm, Jim served as the exclusive agency of the CAIA Association. In that role, he established the organization’s first-ever marketing plan during its first years of existence, creating the messaging and a global media plan that would fuel the CAIA certification program’s growth.

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