A simple conversation with these 7 questions would let us get started building a compelling story with corresponding strategy for your business.
- What makes you distinct compared with others in your market?
- What do clients or members say they like most about you?
- Who are your competitors and what do they do well?
- What drives your clients’ (or members’) decisions?
- What are your most critical business objectives?
- What are brands, businesses, or personalities that/whom you admire?
- Are there clients, staff, or anyone else with whom we can or should speak?