7 Smart Ways to Launch Your 2018 Marketing Strategy

By February 7, 2018 No Comments
  1. Tell Your Story. We have good news and we have great news. The good news … you already have a treasure trove of stories within your organization. The great news … your audience appreciates and responds to authenticity.
  2. Repurpose Blog Content into Short Form Social Media Updates. When you write a blog post, that doesn’t have to be the only time you use that particular content. In fact, there are plenty of different ways you can repurpose that content into shorter snippets that you share on your social media pages. – The Spot On Agency
  3. Focus on the Leads You Know. Rather than pursuing every lead that comes your way, consider focusing on the highest quality leads for your business. Which leads are the best fit for you? It’s important to focus on reaching your audience. But who is your audience?
  4. Build a Video into Marketing Strategy. You’ve heard that video marketing is one of the best ways to reach your audience. But you shouldn’t simply create videos, post them on YouTube or Vimeo, and leave them. Creating a strategy is key for ensuring that you’re not only reaching your audience where they are but also communicating the right message at the right time.
  5. Digital Ads Are Too Cheap not to Consider. With micro-targeting and the ability for real-time experimentation, your excuses for not exploring digital advertising are wearing thin.
  6. Take Time to Get Organized. It’s the best way to feel productive while procrastinating.
  7. Ask for reviews.The feedback is great. Your clients/members will be impressed. And, inevitably, testimonials emerge.

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