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7 Statistics about Email

By July 5, 2017 One Comment

64% of people say they open an email because of the subject line. – Chadwick Martin Bailey

40% of emails are opened on mobile first, and consider that the average mobile screen can only fit 4-7 words. – Contact Monkey

There is an 18.7% decrease in email open rates when the word “newsletter” is used in subject line. – Adestra

61.8% increase in email open rates when the word “alert” is used in subject lines. – Adestra

About 84% of email traffic is SPAM. – The Radicati Group

U.S. white collar workers say they spend about 6.3 hours per day checking their email. – Reuters

Recipients decide whether your emails are attention-worthy in 0 to 3 seconds. – U.S. Consumer Device Preference Report

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