Our periodic viewpoints on everything from marketplace trends to business storylines to peaceful existence in household with three adolescent children (Hint: There is beer and wine involved).

Blog
August 12, 2018

7 Ways to (Pumpkin) Spice Your Fall Strategy

We are continuing our series on  Gearing Up for Fall, offering ways to use the last…
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August 2, 2018

7 Ways to Keep Your Vacation Glow (Even if Your Tan Fades)

Are you physically back from vacation, but your heart and mind are still at the…
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Blog
July 26, 2018

7 Public Relations Tips to Warm Up Your Fall Plans

We are doing a series on "Gearing Up for Fall," because ready or not, here…
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Blog
July 25, 2018

7 Ways to Heat Up Your Fall Marketing Strategy

It's difficult to get into a fall mindset with 80% humidity, but the stores have…
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July 18, 2018

7 Legendary Branding Catastrophes

In light of IHOP’s recent, alleged jest that it was changing its name to the…
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Blog
July 17, 2018

What Does Anyone Even Mean by Integrity?

It was about 20 years ago and I was on the verge of hiring a…
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Blog
May 30, 2018

“Bada Book, Bada Boom:” Why Bad Branding Happens to Good People

It was a risky approach, so I knew the concepts might never see the light…
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Blog
April 19, 2018

A Hitchhiker’s Guide to Storytelling

“’We like you Jim. You’ve got guts.’" "So said the man in the passenger seat…
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