Our periodic viewpoints on everything from marketplace trends to business storylines to peaceful existence in household with three adolescent children (Hint: There is beer and wine involved).

Blog
July 25, 2018

7 Ways to Heat Up Your Fall Marketing Strategy

It's difficult to get into a fall mindset with 80% humidity, but the stores have…
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Uncategorized
July 18, 2018

7 Legendary Branding Catastrophes

In light of IHOP’s recent, alleged jest that it was changing its name to the…
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Blog
July 17, 2018

What Does Anyone Even Mean by Integrity?

It was about 20 years ago and I was on the verge of hiring a…
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Blog
May 30, 2018

“Bada Book, Bada Boom:” Why Bad Branding Happens to Good People

It was a risky approach, so I knew the concepts might never see the light…
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Blog
April 19, 2018

A Hitchhiker’s Guide to Storytelling

“’We like you Jim. You’ve got guts.’" "So said the man in the passenger seat…
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Blog
April 11, 2018

Why Do You Think Brainstorming is Broken? (It’s Not.)

One google search reveals dozens of titles detailing "Why Brainstorming is Broken." or "Most Brainstorming…
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Blog
March 27, 2018

When Toys R Us Surrendered Its Story to Amazon

It was my go-to “Dad move” on a cold winter day when our kids were…
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BlogUncategorized
March 20, 2018

Content is King (And More Ways to Win through Social Media)

Apparently it's going to snow tomorrow judging by the grocery store lines and Jim Cantore's…
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Blog
March 15, 2018

When the “Russian Sickle” Triggers Super-Natural Decision Making

It was late on a spring evening in Charlottesville, Virginia 30 years ago. I’d like…
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