Building a New Identity for Darrell & King Investment Counsel

By June 7, 2017 No Comments

Also during his Green Monster years, Jim worked with this boutique investment firm serving the needs of high net worth clients across Virginia. Together, we developed a new, more contemporary brand and story for the firm, applying both to marketing collateral, a new website, and client presentation templates. We likewise used the media extensively to tell Darrell & King’s story, securing Darrell & King staff substantial media coverage in print, on the radio, and on television. The media coverage, in particular, was directly responsible for impressive growth to the firm’s assets under management.

A new website was part of an overall strategy that brought substantial new business to Darrell & King Investment Counsel.

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