“New strategy and a more compelling story lifted attendance at INFOCOMM International by 46% over two years.”
When Jim arrived to INFOCOMM International, an organization and trade show serving the professional audio-visual marketplace, attendance at the signature show had been stagnant. Jim revamped the organization’s story and marketing strategy, which lifted attendance at INFOCOMM from 13,000 to more than 19,000 across two years. Applying the same storytelling ability to other INFOCOMM products and services, Jim reversed years-long financial loss in an equipment directory in a single year, turning into a net profit of nearly $100,000. He was responsible for marketing launches for several different, new educational programs and likewise found a single marketing tactic that doubled circulation for the organization’s tabloid, monthly magazine, from 20,000 subscribers to more than 40,000.