Do you use infographics? They are the rage these days, and for good reason. They provide a simple, even clever and elegant, way to communicate processes and systems that might otherwise overwhelm your clients and prospects. Teachers have differentiated instruction with visualization for years in order to meet the needs of multiple learning styles, and marketers have jumped on that bandwagon as well. Recent studies have shown that 90% of the information we remember is due to visual influence, and that impact overrides the flood of data coming at us every day.
Infographics (or visual content or “viz”) enable you to quickly showcase aspects of your business, which you can easily turn into content on social media. But now we’re breaking the rules because we’re writing too much.
Below is a link to an infographic that we developed to describe the various elements of marketing and communications along with a general demonstration of the disciplines and tactics surrounding marketing and communications. Use it as an example to bring to your next team meeting, and let us know if we can help you better tell your story with some “viz.”